After years of dreaming of a platform that showcased relatable women Melissa decided it was time to dive into Femmetrepreneur. Partnering with Arielle Cassidy, Founder & CEO of The Juice House, Melissa was able to source incredible talent for the FemmeRadio podcast series such as Editor-in-Chief of Good Housekeeping magazine Meaghan B. Murphy, and the Co-Founder of MIM Connect Bianca Jeanty. With Arielle’s help, Melissa was able to establish a vision and plan of action.
Of Melissa's 7 year career, she spent 5 as the Director of Client Services working predominantly in the sports industry. The experience she gained in a male-dominated place of employment is what sparked her interest in creating a platform for women as it offered multiple different sides to the feminist story.
“I didn’t have many female mentors at my company at the time and it was quite discouraging to not see yourself in any of the executive team members,” Melissa says. “On a consistent basis I would wonder, where are all the women at the top? Where is my female Executive who supports other women and wants to be a constructive mentor – it was simply no where to be found.”
With this in mind, Melissa set a goal to create the FemmeRadio podcast series in the hopes of providing valuable insight to the future generation of workers. Topics include career paths they can choose, how to deal with a particular workplace culture, how to turn a negative experience into a positive one and networking 101.