Femme of the Week

We've established our Femme of the Week platform as a way to finally give credit to those AMAZING women who help shape our everyday lives. Our Fridays are dedicated to user-generated submissions which help us hear about Femme's in all sorts of industries. We'll reach out to your recommendation so don't forget to send us their contact information.


Help us educate the social world on the great work Femme's do each and every day. 


Submit your favorite Femme to: femmetee@gmail.com or DM us on Instagram at Femme_Trepreneur and they just might be featured on our social media pages as our Femme of the Week.

This weeks Femme of the Week!

Anna Lynn Keeshan, General Manager Barney's New York, April 13

Anna Lynn Keeshan is a General Manager at Barneys New York where in her first year, exceeded her individual stores sales goals by 13% - almost $250k! She is also a Licensed Real Estate Sales Person at Cow Harbor Realty Weichert Realtor’s Northport. In real estate she is able to pursue her passion of helping others find their forever homes where they can raise families and grow in. If you are in your real estate search, contact Anna for assistance along the way at AnnalynnRE@gmail.com ! Along with her two full-time jobs Anna just recently started two side-hustles. With a knack and passion for interior design, @roedesignco features Anna’s personal home and design tips. She even refinishes her own pieces and shows you how to do so as well! Soon she hopes to include recipes, and gift-giving tips, so follow along for more info and to find out why I call her the Long Island Joanna Gaines! With @thesuiteli, set to kick off later this year, Anna features carefully curated bridal ideas and some of her favorite vendors and products for future brides-to-be. Aside from being a complete hustler and boss babe, Anna is an incredible friend, mentor, dog mom and wife. Cheers Anna!

Previous Femmes of the Week

Cory Anne Cassidy Sockell, Attorney at Riposta Law Firm, April 6

Cory, the oldest daughter and sister of four girls, is also the wife to a firefighter and soon to be mom of 3! Cory is an attorney in North Jersey and has known since a very young age, just what she has wanted to be! Cory attended  Rutgers University for both her undergrad and Law School practices. Right out of law school, Cory worked for a corporate law firm and knew, in her gut, it just wasn’t the right setting for her. She transitioned to a more personalized, yet insanely successful, law firm. By the age of 33, she became a partner and has only been going up since then! She  specializes in personal injury, litigation's, and worker’s compensation, but also handles all different types of law such as business and real estate. She’s truly the jack of all trades.

Jessica Phan, Owner of JPhannyPack Designs, March 30

Jessica of @jphannypackdesigns 🔥👏 Jessica started #jphannypackdesigns two years ago in Monmouth County, NJ when a friend asked her to help decorate their new family lake house. Ever since, #jphannypackdesigns has been featured in several weddings,  engagement and baby announcements, homes, and classrooms where each piece is unique and made to order. Jessica enjoys working with her clients to design custom handmade décor for life’s celebrations... When Jessica isn't designing and creating, she is a middle school teacher in a local public school. She has been teaching for five years  and loves infusing her creativity into the classroom. In her free time,  Jessica enjoys traveling to find inspiration for her next piece of art... Don't hesitate to contact Jessica for all of your custom signage needs! 

Laura Huertas, Owner of Laura Huertas Photography, March 23

@laurahuertas_, is a NYC based wedding photographer and full time design student. She grew up with a camera in her hands & shot her first couples session about 5 years ago. She started by shooting events, restaurant interiors & newborns but weddings are where her passions for photography truly developed. She was fascinated with the connection between the photographs she was capturing and the memories. She left her job in 2016 and took on the role of being her own boss at 22. "Taking on the responsibility of running a business & going to school full time, was something I never thought I was capable of." Between a lot of books, educational workshops, google searches, & making mistakes, she learned what it really meant to be your own boss. That it means sometimes having to work 70 hours in a week, being your own bookkeeper, making deadlines for yourself, and just taking on 10 different roles on top of simply being the owner. "Today, I can officially say I’m completely booked for 2018 with 34 amazing couples and I can truly say that the decision of opening my own business, has been the most rewarding experience. For anyone that doubts themselves when it comes to being a woman entrepreneur, just know we’ve all been there.. I still have those days. But keep pushing, because you’re capable of anything you set your mind to!”

Gabrielle Bolin, Owner of Fit by Gab; March 16

Gabrielle Bolin is the owner of @fitbygab_  and is an ACE-certified Personal Trainer and the founder of Fit By Gab,  an in-home and online personal training and nutrition service for  women.  She offers individual, private, group, corporate and online  training programs with workouts that allow her clients to achieve their  goals no matter how busy their schedules. "My  background in the entertainment industry led me to realize what a  miserable existence so many women lead, constantly feeling badly about  themselves, competing with one another and feeling unable to find the  time to work on themselves.  I combined my love of fitness, coaching and  self-improvement and created a fitness program for women that would  check off all of the necessary boxes to help even the busiest ladies. Gabrielle  built her business around her feminist values. "I truly believe that  women need to be confident, strong, independent and deserve at least  30-minutes dedicated to their health and fitness." 

Carly Prowe, Manager at The Juice House; March 9

Carly, is the manager of @thejuicehouse_, a juice bar located in North Jersey. She helps to keep 2 locations and about 40 employees smooth sailing! Inventory, sales, productions, and working anywhere around 70 hours a week, etc are just a FEW of the things Carly does on a daily basis. Along with being certified as a yoga instructor, and a huge animal lover, Carly is an amazing worker, great role model, mentor, friend and all around amazing soul! With hundreds of sales a day, physically helping customers, guiding employees, and making sure two locations are running, she sure does keep a cool go with the flow mentality. You go Carl!!!! @carlyprowe.

Mia Alicata, Head of Retail Insights at Buzzfeed; March 2

Welcome Mia Alicata! @mca923  👏 Upon discovering she couldn't be a professional class president, Mia  began her career in a customer experience & community engagement role @Poppin. Two years later she started @BuzzFeed  on the Strategic Insights & Analytics team & was promoted in  under a year. As Head of Retail Insights, Mia works with sales and  creatives to put forth the best branded retail content possible &  with the commerce team that brought you Homesick Candles, Social Sabotage & @buzzfeedtasty kitchen supplies. Mia started her wedding & event planning company, @handmadebymca, in 2015 specializing in day-of coordination & ensuring a stress-free day. Keep an eye on @HandmadeByMCA for an exciting announcement soon! 

Brigette Cassidy, Senior Manager of Benefits, L'Oreal; February 23

Brigette Cassidy Femme of the Week

Brigette [ @briggie_cass ] who is a Senior Manager in Benefits, for corporate @lorealusa Brigette manages health and wellness plans for L’Oréal and manages benefit plans for 10,000 employees, across the country. She ensures everything works as expected and ensures employees are serviced and  vendors operate accordingly. On her free time she loves investing in  inspirational books, @soulcycle  , and trying out new essential oils for her diffuser 💁🏻‍♀️ She’s a great support system and great at listening and giving advice.

Jenn Paoness; Associate GM IMG Georgia Tech, February 16

Jenn Paonessa has been working in the sports industry for 10 years and was nominated by Co-Founder, Melissa Goncalves. Jenn attended Manhattanville College where she received a BA in Management while playing D3 Field Hockey. With a golf Pro dad, a go-getter mom and an entrepreneur for a brother, one can say Jenn was born and bred with confidence and tenacity in her veins. She first discovered her passion for sports business  while working at ANC. Starting her career there in 2009 as an Account Coordinator, Jenn quickly climbed the ranks to Manager of the Department  within a short 3 ½ years. In 2013 she relocated to Durham, NC to be an  Account Manager at Sports Media Technology and then moved to selling  corporate partnerships at the Durham Bulls Baseball Club – making her  incredibly well-rounded in the sports industry. Her most challenging  role came in 2016 when she accepted the position of General Manager at  IMG Spartan Sports Marketing at UNC-Greensboro. There, she oversaw the  sponsorship sales for UNCG Athletics. This made Jenn one of just 4 Female General Managers in the Country for IMG and the youngest to ever  fill the role at UNCG. At the time of her hire, UNCG was not in a good place. There was lost revenue and clients were unhappy. Focusing the first 365 days of her career at UNCG on repairing relationships and building connections, Jenn was able to change history for them by hitting their local revenue goal and pushing the property to 95% overall  sales [with little to no lost revenue]. UNCG went from being last in their region in revenue dollars to the first locally and second overall  for IMG. This month she was deservingly promoted and will begin her relocation to Atlanta to be the Associate GM of Georgia Tech. Follow Jenn’s Journey on IG - @Jennpao & stay tuned for future Femme Radio episodes and you may be lucky enough to hear Jenn’s full story! 

Emily Zaffos; Designer at Steve Madden, February 9

Emily Zaffos FemmeTrepreneur Femme of the Week

Emily Zaffos started interning at @stevemadden as a junior in college. She graduated from college a semester early and landed herself a full-time role. She worked her way up the chain into a  position that is responsible for assisting in the development of a product line that is representative of the brand. At the company she studies markets, shops  retail, and interacts with customers to establish trends. She assists in sourcing and choosing materials such as leather, fabric, and ornamentation for samples. She also provides technical packages  consisting of specs and materials, which are sent to overseas development teams. She then presents samples as envisioned and attends trade shows. Aside from frequently traveling across the world and making kick ass shoes, Em is truly a great friend, a gem, and family girl. She’s also into making gluten free and dairy free foods that she makes  her fiancé test 💁🏻‍♀️. Follow Emily on Instagram at @eshmems

Annie Freer; Manager of Digital Marketing Strategy for LOFT; February 2, 2018

Annie Freer FemmeTrepreneur Femme of the Week

Nominated by her younger sister Christie, Annie studied International Business at Central Connecticut State University while she was on a scholarship to play Division 1 soccer. She started her career as an Account Manager for a digital marketing agency. Through networking and a track record for an impeccable work ethic, she landed a job working in E-Commerce for #anntaylor #loft, a leading women’s fashion specialty retailer. Beginning as an Email  Marketing Coordinator, Annie quickly moved her way up the ranks and in  just 3 years was promoted THREE times and is now the Manager of Digital  Marketing Strategy for LOFT. Annie is currently in charge of managing 6  employees and credits being able to cultivate their careers through  mentorship as one of the bonuses of management. Annie was the focal point of LOFT’s Fall, “Dear What to Wear”  campaign which was released via LOFT emails, Instagram and LOFT.com. One  of her exciting new projects for LOFT is working through the digital client communications framework and creating a new way to speak and  engage with the consumer online. Annie’s career doesn’t just stop there –  in the Fall of 2017 she enrolled in the University of Connecticut to get her Master’s of Business. Although Annie seems like she’s all work and no play – don’t worry. Her co-workers would say she takes office karaoke “very seriously!” Who’s up for the challenge?! You can find Annie on Instagram @Annieeeefreer 

Karyn Toffolo; Founder of Happy Belly Strong. January 26, 2018

Karyn Toffolo is the founder of  @happybellystrong  a wellness service that encompasses the total package  of mind body and spirit. She was nominated by her amazing friends, @youdownwitrpt. “I am a personal strength coach boot camp and  boxing instructor and a nutrition coach. I create pop-up boot camp and  nutrition events on a monthly basis where I collaborate with other  strong lady entrepreneurs in the wellness space. My attitude is that  everyone can be successful without feeling as a competition or threat. I  want to empower everyone not just my clients to be able to achieve  their goals. Femme to me means being unapologetically YOU. Stand tall  and be vulnerable in a world that is quick to pass judgements. It’s  really easy to get lost in the chaos of social media of who you are and  what your potential is. Be proud of who you are and work really hard at  what you’re passionate about. Share it with the world.” FOLLOW  @happybellystrong  she is one hell of an inspiration and bad ass  #femmetrepreneur 

Arielle Cassidy; Founder & CEO of The Juice House - January 2018

Arielle celebrated the 4 year anniversary of The Juice House on January 4th 2018. Arielle created and opened The Juice House when she was just 23 years old. In only 4 years, Arielle has grown The Juice House to be a pillar in the New Jersey community with 3 locations (and possibly a 4th coming soon). Arielle has hosted events that benefit the Leukemia Foundation and the Elizabeth Coalition for the Homeless as well as a number of additional community outreach initiatives. Arielle has shattered the notion that you can't be a successful entrepreneur when you're young and she continues to shed light on why the future is female. Congratulations on 4 years, Arielle! You can follow both Arielle and The Juice House on Instagram: @thejuicehouse_ @ari_yelle