how did the #getfemmed movement start?

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After years of dreaming of a platform that showcased relatable women Melissa decided it was time to dive into Femmetrepreneur. Partnering with Arielle Cassidy, Founder & CEO of The Juice House, Melissa was able to source incredible talent for the FemmeRadio podcast series such as Editor-in-Chief of Good Housekeeping magazine Meaghan B. Murphy, and the Co-Founder of MIM Connect Bianca Jeanty. With Arielle’s helps and guidance Melissa was able to establish a vision and plan of action.

Melissa Goncalves - founder & co-creator

Founder & Co-Creator, Host of FemmeRadio Podcast

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Melissa spent 5 years as the Director of Client Services working predominantly in the sports industry. The experience she gained in a male-dominated place of employment is what sparked her interest in creating a platform for women. 


“I didn’t have many female mentors at my company at the time but the men were always so incredibly supportive of me,” Melissa says. “On a consistent basis I would wonder, where are all the women at the top? Where is my female VP who supports other women and wants to be a constructive mentor – it was simply no where to be found.” 


With this in mind, Melissa set a goal to create the FemmeRadio podcast series in the hopes of providing valuable insight to the future generation of workers. Including career paths they can choose, how to deal with a particular workplace culture, how to turn a negative experience into a positive and networking 101.